Do Apple’s Latest Ads Aim for Multitaskers, Parents and Set the Stage for iPhone 4G?
February 22, 2010 - By Justin E. Gehrke
February 22, 2010 – The company that brought us the iPhone has released several new commercials, called “On Hold” and “First Steps”. In the “On Hold” advertisement, an average user is shown waiting on hold during a phone call. During the wait, the user downloads and reads email, uses a banking application to pay bills, and spends the rest of the time playing Parker Brothers’ Monopoly. Ok, what’s so special about the advertisement? That’s where Apple’s keen marketing saavy come into play.
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