E3 2010: Microsoft looks to re-Kinect with gamers via the Xbox 360
June 18, 2010 - By Justin E. Gehrke
You might recall that back in May, Steve Ballmer, CEO of Microsoft, announced some significant changes in leadership across several of the company’s divisions. One of these included the company’s Entertainment and Division. While the changes weren’t announced with any real drama, it was apparent to many that Ballmer is trying to find that magic combination of leaders, employees, and ideas that will result in phenomenal successes like rival Apple’s iPhone, iPad, and iEverythingElse.
So, fast forward to June. E3 2010 kicks off, making Los Angeles, CA, the temporary gaming center of the universe. We have expected (and seen) big surprises like the Nintendo 3DS, exciting new games, and… Wait. What’s this? Could Microsoft have finally found the magic formula? They call it Kinect. It looks promising, but can it rescue Microsoft from technological mediocrity?
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